Bramhope is a specialist importer/wholesaler of certified safety products
that trades via various distributors throughout Southern Africa.
Retail Solutions
Service Offering Bramhope PPE Industry Scenario: Problem Areas Identified Features Stocking Bramhope PPE in your hardware store
Service Offering Bramhope PPE
Bramhope recognises the need to tailor make services to suit the needs of every company we work with, from a mega store to a small town hardware store.
By cutting costs of unwanted services, Bramhope reduces cost, and so does the customer.
This also has the result that Bramhope services will be more effective as unnecessary services are eliminated. We call this our flexible service offering, and we aim to give greater value to our customers. A quality product paired with quality service is a winning recipe.
Industry Scenario: Problem Areas Identified 
Customer product selection:
Customers often find themselves in a difficult position trying to choose the right product. The result is that customers end up buying the wrong products
BRAMHOPE RETAIL SOLUTION: We have over 10000 certified products to choose from, making us a one-stop for all your PPE needs; our technical experts with international experience can assist you in correct product selection
Product display:
In stores, products are not displayed in a manner that makes it easy to choose; often products lay unlabelled in a box
BRAMHOPE RETAIL SOLUTION:
Product is presented in professional and eye catching packaging ready to display
Product information:
Product information is not readily available to customers, which adds to the confusion and then requires additional sales staff time
BRAMHOPE RETAIL SOLUTION: Informative point of sale material guides customers in their selection process; this makes it easier for sales staff as customers can often identify their own product requirements
Stock control:
Products are not bar-coded and therefore have to be counted manually; lack of stock control leads to retailers often running out of stock
BRAMHOPE RETAIL SOLUTION: All products come packaged with bar-coding (Inventory Solution, easy stock control); you can re-order products timeously to ensure you do not run out of stock. Barcoding makes it easy to price products, and easy for customers to pay.
Features
Over 10,000 Certified products to choose from
Bramhope Investments (Pty) Ltd supplies the Southern Africa market with safety equipment, with our experience in the safety industry plus input from our global suppliers; we understand how important safety is in the workplace, wherever that may be. We cover a wide range of categories that cover everything from head to toe and surrounding environment.
Packaging: Professional & Eye catching
Products come retail ready packaged that are eye catching and ready for display. This is easier for merchandising staff.
Informative Point of sale
Helps in customer selection process, easy on sales staff as customers can often find their own products.
Bar-coding
All products come packaged with bar-coding, this makes it easy to keep tabs on your stock, (inventory solution, easy stock control) you can re-order products before they run out of stock. Bar-coding makes it easy to price products and easy for customers to pay.
Display:
Our method of display increases the visibility of products; customers can easily select and compare products. All products are visible, so this can trigger higher volumes of sales
Safety kits:
Bramhope has developed a unique solution for each application – a safety kit specifically to suit the job they customer will be doing, e.g. painters, carpenters, etc.. A budget and executive range is offered.
Customer education:
Through sales literature on display with our products, we inform and educate our customers to understand what products they need for a specific job; customers make informed purchasing decisions.
Stocking Bramhope PPE in your hardware store
Firstly we believe a retailer should have the right setup for our range of products to sell well.
Our range normally works well if there is a whole range of other DIY products to support overall sales.
Examples of supportive categories to compliment our range are:
- Power Tools and accessories
- Paint and paint related products
- Hand tools and ironmongery
- Building materials and equipment
- Electrical accessories
- Plumbing accessories
- Gardening tools and accessories
People normally come to buy a primary product like:
- Paint
- Building Materials e.g. steel / wood
- Doors or window frames
- Door Handles
- A Safe
- A geyser
And now you would need a secondary products to keep you or your staff safe or clean, like Safety kits.
If you still have any questions – please contact us.
Bramhope covers the whole business cycle from stock procurement to packing and importing to selling and marketing to distribution.
We have service offering to integrate all these processes.
Here are the main services we provide to a stockist :
- We help you place the order. You save time. E commerce
- Delivery and merchandising in half the time.
- Stock management support, have stock your customers want.
- Proper displaying and packaging makes check-in fast, easy and accurate.
- Easy to merchandise. Saves your staff many hours.
- Quality products+ Stock displayed + product info = high profits, Professional branding = more sales.
